Miss Universe Under WME-IMG?

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Miss Universe Under WME-IMG?

Photo Courtesy: TheWrap

First off, Donald Trump now fully owns the Miss Universe Organization after buying the 51% stake of NBC Universal as confirmed by Daddy D himself. And now that he does fully own the MUOrg, he is considering the idea of selling the organization to WME-IMG as the agency itself is more than interested. Hmmmm…


Now, who the heck is WME-IMG? Well, WME-IMG is a premier place for talent and events owned by William Morris Endeavor Entertainment LLC and Silver Lake Management. It’s a major talent agency. They said they don’t wanna share stakes for the pageant. They wanna own it….like Daddy D getting all his hands on the org right now.

So….if this happens, which I personally believe is gonna be another big move for the WME-IMG, there most probably be a massive revamping of the pageant: fashion-forward, voguish, du jour stuff that will be need-must required to every single candidate to land in the competition. It’s more of like ANTM Worldwide…or it’s gonna be even more than that I suppose. WME-IMG will see every potential winner of the pageant as a model who will most probably have a career in modeling before, on, or after her reign. It’s no sweat for the WME-IMG since it runs and owns the New York Fashion Week, operates the IMG Models Agency, and represents fashion photographers like Steven Meisel and Patrick Demarchelier through the Art and Commerce Agency.

So if WME-IMG is really into buying the MUOrg, the Miss Universe Pageant will definitely belong to the fashion industry in such a larger scale.To be honest, this is a big hurray for the future winners of Miss Universe as they are set to get off ahead of themselves to a better and brighter future. But you know what’s not right at all?—It’s the tradition that the Miss Universe has had all through the years. I’m pretty sure that it’s never gonna be the end game after every pageant that will be staged in the future. Well, it has been like this these past few years, haven’t it?

Kyell Thomas, head of entertainment at Octagon (a sports and entertainment marketing company) even said that “valuing the property could be difficult because nothing like this has been on the market in a long time.”

But then again, this is rhetorical. I may be just getting on my nerves over the thought, but it’s really bittersweet…which is kinda so messed up I figure.

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